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That's right. The most effective way of advertising your business on the
net is FREE and mostly ignored. And yet it's so easy to see why it is so
effective. We just need to ask ourselves two simple questions.
Question 1- What do most people use the internet for?
Answer - For email and to seek information to solve problems.
Question 2 - How do you get information from the net?
Answer - I go directly to certain web sites or I use a search engine like Yahoo
or Google.
So shouldn't it be obvious that a free article on the net that mentions your
business after providing valuable information free will be seen by hundreds of
thousands of your eager prospects over time?
The biggest marketing mistake that many businesses have made and continue to
make over the internet is treating this new medium as if it were just an
extension or advancement of the last new medium to change the marketing world,
namely Television. In Television, advertising is king. And therefore many
assumed that the internet was the next big thing in conventional advertising
with predictably disastrous results.
The internet is primarily an information medium. So is it any wonder that people
get so upset when somebody tries to interrupt their search for information with
an advertisement?
Being an information medium, it stands to reason that you will only attract
attention by providing information - free, valuable information.
So the most effective way to advertise on the net is to give away free
information of a very specific nature. The free information will of course have
something to do with your product or service. But it should be written in such
an interesting way and should focus on solving a problem or need of your
potential clientele that it will be of great value without them having to
purchase your product immediately.
For example, somebody selling anti-glare gadgets for computers or headache
medication or whatever service or product that deals with the problem of
headaches, can post the following useful free information;
1) An article about the different types of headaches caused by sitting in front
of a computer the whole day.
2) He can post yet another article hinged on a case study of a headache that
refused to go away despite medication etc.
3) How a deadly type of headache feels like e.g caused by a developing brain
tumour etc.
In all the articles, no direct reference should be made to the product or
service except in the resource box right at the end which should have your
web-site, email and any other contact information.
An article on the web is a very powerful advertising tool that will do more for
you than any conventional advertising or email list. Firstly you are guaranteed
that many of your target market or people who may be interested in your product
or service will read your article and the name of your business. Most so-called
advertisements on the net, never get read at all, even by the people targeted -
they get deleted long before.
Secondly, you create a very favorable image of a knowledgeable and competent
person or business and you do this instantly. Offline this is rather difficult
to do even over a longer period of time. In fact articles can't even be posted
as easily as they can on the net. For example it will be virtually impossible
for any newspaper or magazine with a decent readership to find the space for any
of the suggested headache articles above.
There are various ways one can post articles on the net. You can do it on your
web site or you can do it at a wide range of different sites. Actually the idea
here is to get it posted in as many different places as you possibly can
(remember it's an advertisment.)
The real power of the internet is in its' ability to reach a colossal number of
people within a very short time, who are interested in the subject at hand.
Most of the people you reach may not be in the market for your offering right
now, but they will have heard of you and will already have a very favourable
image of you.
Some of the people who will benefit from your information will be in the market
for your product and will request for more information, visit your web-site and
so on - still they will not buy immediately. A fraction of these people may buy
from you one day in the future. They may also like you enough to tell others
about you.
The last group of people may end up being a very tiny decimal fraction of the
total but these are the people who will become your customers shortly after
benefiting from your FREE information. Still there will be a steady and constant
flow of these wonderful people who put money in your bank account, as your
articles get posted in newer web sites all the time.
Can you sincerely think of another marketing weapon on the web that even comes
close to this one in terms of effectiveness?
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If you found this article interesting, you can read another article by this
author at the link below that will give you the only 2 things you need to
acknowledge to gurantee success in any online marketing program.
Here's the link:-
http://www.goarticles.com/cgi-bin/showa.cgi?C=26206
About the Author
Christopher Kyalo has over 20 years experience in marketing and creative
writing. Order his FREE report "How to use the most effective advertising weapon
on the net, it's free" by sending a blank email to ckyalo at yahoo.com. Or
download his favourite ebook. You can get it FREE at; http://aff-masters.sitesell.com/valueinfo.html
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