|
OK, so we have all heard the clamors from people who have made money from
placing ads in ezines. The process is simple enough. You have a product or
service (or an affiliate program of which you are a member) and you also have a
small classified ad promoting the benefits of said product or service. You pay
to advertise in ezines that have a circulation comprised of the audience you
wish to target.
This sounds easy enough but these days ezine advertising has become so
competitive that a smart marketer needs to rethink his/her ezine advertising
strategy. This is necessary in order to stand apart from the competition, reach
an audience of targeted customers and continue to reap the overwhelming benefits
resulting from this highly effective medium.
One of the biggest problems with traditional ezine advertising is the fact that
your ad gets sandwiched in between 5-15 other ads of similar content. This
naturally dramatically decreases the effectiveness of your ad.
Not to mention the fact that with so many affiliate programs in existence,
competition between affiliates has escalated to new heights leading to many
affiliates of the same program saturating a once responsive market through their
ezine advertising campaigns.
This has lead to decreased revenues for the affiliates and public apathy for the
product/service. The situation has gotten so competitive that not only once but
on several occasions I have witnessed ezines publish the exact same ad for an
affiliate program (with different affiliate I.D.'s) all in the very same issue.
How can this possibly benefit those advertisers?
However, this is not the fault of the ezine publisher either. The main purpose
of an ezine (for many but not all publishers) is to sell advertising. When
someone approaches a publisher with advertising dollars, you cannot fault
him/her for taking the money and running the ad. That publisher is simply making
an honest buck.
But there are some ingenious methods you can employ to get your ad in front of a
responsive target market by utilizing ezine advertising. For starters, if you
run an affiliate program provide your affiliates with several different, tested
classified ads which they can use to place in different ezines.
Remember, your affiliates are your salespeople - you want them to make as much
money as possible so that you too make as much money as possible. Therefore, it
is in your best interest to help them as much as you can.
If you are an affiliate, try your hand at writing some killer classified ads of
your own so as to stand out from the competition. If you are not a great writer,
I highly recommend picking up Robert Boduch's Great Headlines Instantly and
putting the ideas within to use immediately.
Next, I strongly recommend that you shell out a little more money for a sponsor
ad or a solo mailing in a newsletter that offers these services. A sponsor ad is
the ad at the very top or very bottom of an ezine. Since they are closer to the
top or bottom they stand apart from the other ads and so they illicit a much
greater, more favorable response from subscribers.
A solo mailing is a 3-7 paragraph ad which an ezine sends to its list separate
from its regular newsletter mailing. The size of these ads vary from one
newsletter to another but they have proven, by far, to be the most effective,
most profitable ezine ad in which an advertiser could ever invest his/her money.
These two advertising methods are the most powerful tools in an ezine
advertisers arsenal. There is only one problem, how do you find out which ezines
offer these advertising opportunities? Well, first you will need to find a
comprehensive list of ezines and then spend some time combing through the
thousands of zines to find those that meet your demographic requirements.
When that is done you are ready to further narrow the list by sifting through to
find the ones that accept ads (free and paid). Finally, you need to find those
that specifically offer solo and sponsorship ad opportunities and do some price
shopping. Naturally, you need quite a bit of free time to complete this process.
But do not despair, you do have an intelligent alternative if time is an issue
for you.
The Ultimate Media Magnet has compiled all of the newsletters that offer sponsor
ads and solo mailings into one efficient directory. All the ezines are sorted by
category so as to make it even easier for you to immediately pull out those
targeted to your market.
The Ultimate Media Magnet is by far the best solution for any marketer selling
any product or service. You will instantly find targeted ezines that offer the
most effective methods of reaching a hungry, paying audience.
The Ultimate Media Magnet is only one tool available to members of The Ultimate
Marketers Resource (http://success.goldbar.net).
Ezine advertising has been and will continue to be one of the most cost
effective and profit generating tools at the internet marketers disposal. But,
like everything else on the internet, for advertising methods to remain
effective they must evolve.
Think of it this way, many marketing gurus and internet millionaires of today
made their fortune from unsolicited email (SPAM). However, currently this method
is considered unethical and these very same marketers now utilize opt-in email,
ezine marketing and autoresponders instead.
To succeed using ezine advertising, you must change with the times and use the
methods that work today!
Marc Goldman - Since 1999, The Ultimate Marketers Resource has been the only
system enabling you to manage EVERY aspect of your business from Autoresponder
services, Mailing List services and management, Lead Generation, and Ad
Tracking, to Viral Marketing and much, much more remotely from anywhere in the
world, anytime, from any computer for a low monthly fee. Click here to learn
more before your competitors do:
http://success.goldbar.net
|
